Our services include:
- Product and Concept research
- Sensory research
- Packaging research
- Usages & Attitude research
- Price Studies
- Communication, Brand, Image & Advertising research
- Shopper Research
- Online & Offline Research
- Field & Tab Services in Europe
Eyewatch
Why ‘Eyewatch' your visual communication?
Eyewatch will help you to optimize the composition and layout of your visual communication, ideally before launching.
Traditional interviewing techniques alone are not sufficient in revealing consumer attention.
By combining evaluative data with objective measures captured by eye tracking, you will get an insight in the way your communication is perceived and evaluated:
- Which elements gain attention?
- How impactful is your package, shelf lay-out, website, emailing, ...?
- Is your main message read and understood?
- Is your communication goal accomplished?
For more information, contact Karen Hoegaerts or Steven Thill or call + 32 16 62.11.58
Eyewatch - Barometer
Maximize the impact of your visual communication at minimum investment by using the multi-client Eyewatch tool
Opti-Sense
We detect the preference-drivers of your product to optimize R&D investments in an early stage of product development.
Eye Tracking
