Our services include:
- Product and Concept research
- Sensory research
- Packaging research
- Usages & Attitude research
- Price Studies
- Communication, Brand, Image & Advertising research
- Shopper Research
- Online & Offline Research
- Field & Tab Services in Europe
Analyses
Our Data Analysts can rely on a wide range of statistical tools & skills.
Below you can f
ind a (non-exhaustive) list of daily used metrics
- Standard & advanced multivariate analyses
- Advanced Eye Tracking analyses
- Image mapping - correspondence analysis (MDS)
- QDA profiling - PCA mapping
- Segmentation - cluster analyses
- Regression & correlation analyses
- Shopper analyses - decision tree & search tree
- Conjoint analyses (CBC Max Diff)
- Price sensitivity analyses
- Price sensitivity Meter
- Conjoint Analyses
- Aspatt Analyses (SWOT analyses)
- Specific sensory analyses (penalty analysis, PCA, preference mappings)
- TURF - studies a series mix
Eyewatch - Barometer
Maximize the impact of your visual communication at minimum investment by using the multi-client Eyewatch tool
Opti-Sense
We detect the preference-drivers of your product to optimize R&D investments in an early stage of product development.
Eye Tracking
